Email Marketing Tools
Email marketing tools are software systems that help businesses and marketers manage email campaigns. These tools come with various features to streamline the process of creating, sending, analyzing, and optimizing emails for marketing purposes. Here’s a detailed overview of these tools, including types, top brands, features, how they work, and what to consider when buying one:
Types of Email Marketing Tools
- Autoresponders: These tools automatically send pre-written emails in response to certain actions by the user, like signing up for a newsletter.
- Email Campaign Management: Platforms that help design, schedule, and send bulk emails to a list of subscribers.
- Email Analytics: Tools that provide insights and analytics on email performance, such as open rates, click-through rates, and conversions.
- Email Design Tools: Allow for the creation of visually appealing emails through templates or custom designs.
- Email List Management: Features for managing subscriber lists, segmenting audiences, and maintaining data integrity.
Top Brands
- Mailchimp: Known for its user-friendly interface and a wide range of features, including automation, templates, and analytics.
- Constant Contact: Offers robust email marketing solutions with easy-to-use design tools and social media integration.
- GetResponse: Provides email marketing and automation, along with landing pages and webinar hosting.
- SendinBlue: Known for its email marketing automation, SMS marketing, and transactional email capabilities.
- AWeber: Focuses on autoresponders and email automation, targeting small businesses and entrepreneurs.
Key Features
- Drag-and-Drop Email Builders: For easy creation of professional-looking emails.
- Automation: Automate email sequences based on user actions or predefined schedules.
- A/B Testing: Test different versions of emails to see which performs better.
- Analytics and Reporting: In-depth reports on email campaign effectiveness.
- Integration: Connect with other platforms like CRMs, eCommerce sites, and social media.
How They Work
Email marketing tools typically work by providing a platform where users can create email campaigns using templates or custom designs. Once created, these emails can be sent to a list of subscribers, either immediately or scheduled for later. The tools often include features to segment subscriber lists, automate follow-ups, and track engagement metrics. This allows businesses to tailor their messaging to different audience segments and optimize their strategies based on data-driven insights.
Considerations When Buying
- Budget: Determine how much you can spend on email marketing software.
- Features: Consider which features are critical for your needs, such as automation, analytics, or integrations.
- Scalability: Ensure the tool can grow with your business.
- Ease of Use: Look for a user-friendly interface, especially if you’re new to email marketing.
- Customer Support: Check for the availability and quality of customer support.
- Integration: Ensure the tool integrates well with your existing systems and platforms.
Choosing the right email marketing tool involves evaluating your specific needs and goals and matching them with the features and capabilities of different platforms. This will help ensure that your chosen tool effectively supports your marketing strategies and business growth.
Jump To Detail
Brevo
Original price was: $12.50.$8.00Current price is: $8.00.
Brevo offers a standard suite of email marketing features, including a user-friendly drag-and-drop editor, A/B testing capabilities, a landing page builder, and automated marketing workflows. What sets Brevo apart is its unlimited email sending on paid plans, eliminating daily caps. Additionally, it supports SMS and WhatsApp campaigns alongside email, providing a comprehensive marketing solution.
Even small businesses on the free plan can benefit from Brevo’s essential tools. While limited to 300 daily emails, they can still leverage the intuitive drag-and-drop editor to create professional-looking campaigns.
Pricing and Value
Brevo’s pricing starts competitively at $9 per month. However, its tiered pricing structure can become complex, with additional fees for premium features like logo removal, extra landing pages, push notifications, and SMS/WhatsApp marketing. The Business plan, priced at $18 per month, unlocks advanced capabilities such as marketing automation, AI-powered sending, and in-depth analytics.
It’s important to note that the cost can escalate quickly, especially when considering add-ons and fees based on your subscriber count.
Customer Support
Brevo provides standard customer support options, including 24/7 email assistance accessible through your account. Phone support is limited to the highest-tier plan. For self-service options, Brevo offers a comprehensive knowledge base and a community forum where users can seek help from peers.
Campaign Monitor
Original price was: $19.00.$12.00Current price is: $12.00.
Campaign Monitor is a user-friendly platform that’s perfect for businesses looking to quickly and easily create professional marketing emails. Its drag-and-drop editor and wide range of customizable templates make it simple to design stunning emails without any coding knowledge. You can also segment your audience to send targeted campaigns, such as personalized event reminders or promotional offers.
Pricing Structure
Campaign Monitor offers a clear and straightforward pricing model. You can easily calculate your monthly cost based on your chosen plan and the number of subscribers you have. While the pricing is competitive, it may be a bit higher than some other options, especially for small businesses just starting. The three main plans are:
- Lite: $12/month (basic plan price could be changed from time to time)
- Essentials: $29/month
- Premier: $159/month
Customer Support
Campaign Monitor’s customer support options are more limited than some of its competitors. You can submit support tickets through your account, but there’s no 24/7 live chat or phone support. Premier plan users do have access to phone support during business hours.
Constant Contact
Original price was: $19.00.$12.00Current price is: $12.00.
A standout feature of Constant Contact is its comprehensive CRM toolkit, a rarity among competitors. This toolkit empowers businesses to not only market products and services but also foster deeper connections with email subscribers through targeted segmentation based on customer behavior and website interactions.
Depending on the chosen plan, users can access advanced email tools like AI-powered content suggestions and subject line testing. Additionally, robust reporting features, such as heat map engagement analysis, and automation capabilities, including automated email resends to non-openers, are available. Businesses prioritizing granular control over email marketing and sales-driven campaigns will find these features particularly valuable.
Pricing Structure
Constant Contact’s pricing tiers are determined by the number of email contacts and the desired feature set. Overage fees apply for exceeding monthly email limits, making it potentially cost-effective to pay for additional emails rather than waiting until the next billing cycle. The Lite plan starts at $12 per month, the Standard plan at $35 per month, and the Premium plan at $80 per month.
It’s important to note that pricing increases significantly after the initial 500 contacts, which can impact growing businesses. However, the inclusion of powerful CRM tools, a less common feature in email marketing software, may justify the premium pricing.
Drip
Original price was: $59.00.$39.00Current price is: $39.00.
Drip is a powerful marketing automation platform specifically designed to meet the unique needs of e-commerce businesses. With its advanced features like customer segmentation and personalization, you can create highly targeted campaigns that drive sales and boost customer engagement. Seamlessly integrate Drip with your online store and marketing apps like BigCommerce, Shopify, and WooCommerce to streamline your workflow and maximize efficiency.
Streamlined Marketing with Pre-Built Tools
Save time and effort with Drip’s pre-built automated campaigns, email templates, and other tools. Implement strategies like product discounts, abandoned cart reminders, and post-purchase follow-ups to nurture customer relationships and increase revenue.
Comprehensive Insights and Analytics
Gain valuable insights into your marketing performance with Drip’s intuitive analytics dashboard. Track key metrics, analyze campaign results, and make data-driven decisions to optimize your strategies.
Flexible Pricing for E-commerce Growth
Drip offers a single, flexible pricing plan that adapts to your business’s evolving needs. While it may be a bit pricier than some competitors, its exclusive focus on e-commerce ensures you have access to a comprehensive suite of tools to help you grow your online store.
Reliable Customer Support
Drip provides efficient email support during business hours. For larger businesses with 6,000 or more subscribers, live chat support is available for immediate assistance. Additionally, a detailed user manual and API documentation are available to help you troubleshoot any issues independently.
GetResponse
Original price was: $29.00.$19.00Current price is: $19.00.
A standout feature of GetResponse is its complimentary onboarding or migration support for all paid subscribers. This perk is especially helpful for standard businesses and smaller organizations eager to swiftly establish their online presence.
Additional valuable features include website and landing page creation, integration and API capabilities, and automation tools. Higher-tier plans unlock e-commerce functionalities such as cart abandonment emails and product recommendations. Event-based workflows cater to businesses aiming to deliver highly personalized content.
Pricing
GetResponse offers strong value for the cost. Unlimited emails, sales funnels, and user-friendly email templates make it a suitable choice for various businesses. The clear-cut pricing tiers, named after the ideal business types, simplify the selection process. While the basic Email Marketing plan at $19 per month is affordable for simple email campaigns, the pricing escalates with the addition of automation. The Marketing Automation plan costs $59 per month, and the E-commerce Marketing plan is priced at $119 per month.
Mailchimp
Original price was: $19.00.$13.00Current price is: $13.00.
As a well-known email marketing platform, Mailchimp offers a range of useful features. All paid plans include A/B testing, pre-designed templates, and the ability to segment your audience. Depending on the plan you choose, you can also access advanced features like AI-powered content generation, automated marketing workflows, and custom reports.
Free Plan: A Good Starting Point
Mailchimp offers a free plan that’s perfect for small businesses or individuals just starting out. While it limits you to 500 contacts and 1,000 emails per month, it’s a great way to explore the platform’s basic features. If you don’t need advanced analytics or A/B testing, the free plan might be all you need.
Pricing: A Closer Look
While Mailchimp’s paid plans might seem a bit more expensive compared to other options, they offer additional features like social media marketing tools. The Essentials plan, starting at $13 per month, is a good choice for small businesses. The Standard plan, priced at $20 per month, provides more advanced features. However, the pricing can increase significantly as your contact list grows, especially compared to other platforms. The Premium plan, priced at $350 per month, is designed for larger businesses with more complex needs.
Customer Support: Reliable Assistance
Mailchimp provides various customer support options. The free plan offers email support for the first 30 days, while paid plans get email and live chat support. Standard and Premium plans also include personalized onboarding to help you get started.
You can reach out to customer support 24/7 via email, and Premium customers have the option of phone support as well. Mailchimp’s online knowledge base is user-friendly, offering a wide range of topics and video tutorials to help you learn and troubleshoot.
MailerLite
Original price was: $19.90.$9.00Current price is: $9.00.
We selected MailerLite for its versatility. It not only offers standard email marketing features but also empowers digital creators and knowledge-based businesses to set up paid newsletter subscriptions.
Key Features
MailerLite provides the usual suite of email marketing tools, including customizable templates, website builders, and automated workflows. Its unique selling point lies in its ability to facilitate paid newsletter subscriptions without incurring additional service or transaction fees, beyond standard credit card processing charges.
Even if you’re not focused on monetizing your newsletter, MailerLite’s user-friendly interface and robust e-commerce automation capabilities make it a compelling choice.
Pricing
MailerLite offers a free plan for up to 1,000 subscribers, though it has limitations on features and monthly email sends.
For businesses looking to scale their operations, the Growing Business plan at $10/month provides excellent value. It unlocks advanced features like premium templates, landing pages, and increased email send limits, making it ideal for those who want to leverage paid newsletters and e-commerce.
Omnisend
Original price was: $25.00.$16.00Current price is: $16.00.
Free Plan
Includes up to 500 emails, 60 SMS, and 500 web pushes per month. It also provides access to email templates, pre-built automation, unlimited segmentation, A/B testing, pop-up and sign-up forms.Standard Plan
Starts at $16 per month and includes 12 times the number of contacts in your list. It also provides access to all Omnisend features, unlimited push notifications, up to 1,000 published product reviews, and chat with live support.Pro Plan
Starts at $59 per month and includes unlimited emails, advanced reporting capabilities, and more SMS options. It also provides priority support from a dedicated customer success manager for all Pro plan users with plans over $400 per month. Omnisend’s features include:- Email, SMS, push notifications,
- WhatsApp, pop-ups, segmentation
- dynamic Facebook and Google ad integrations
- Drag-and-drop builder
- Automation workflows
- A/B testing
- Popups, forms,
- landing pages, teasers,
- Wheel of Fortune
Zoho Campaigns
Original price was: $9.00.$3.00Current price is: $3.00.
Zoho Campaigns is one of many business tools offered by Zoho, a company that provides a wide range of software solutions, including CRM and accounting. This email marketing software is designed to be user-friendly, making it an ideal choice for small businesses just starting with their marketing initiatives.
With Zoho Campaigns, you can easily create professional-looking emails using drag-and-drop templates. You can also segment your audience to send targeted messages and automate your workflows to save time. The Professional plan unlocks more advanced features, such as pop-up forms and more precise email scheduling.
Affordable Pricing
Zoho Campaigns offers competitive pricing, especially for small businesses. The pricing structure is straightforward, with two paid tiers and a generous free plan. The Standard plan starts at just $4 per month, while the Professional plan is $6 per month. Even the free plan allows you to send up to 6,000 emails per month to 2,000 contacts and access basic email templates.